Ice cream maker Ben & Jerry’s is dropping the phrase “all natural” from all labels after a request from a health advocacy group.
The Center for Science in the Public Interest and the company confirmed the move Monday.
The CSPI told the company last month it should not use “all natural” if products contain alkalized cocoa, corn syrup, hydrogenated oil or other ingredients that are not natural.
Ben & Jerry’s, a unit of consumer products giant Unilever, says it’s not changing any recipes. It’s just removing the label from all products.
The Food & Drug Administration has no formal definition for “natural.” But it won’t object to term as long as products do not contain added color, artificial flavors or synthetic substances.